This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organization.
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organization. They analyze, design, and execute judgments using wide-ranging technical, creative, conceptual, and managerial competencies.
Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organization.
Licensing/Regulatory Information
No licensing, legislative, or certification requirements apply to this qualification at the time of publication.
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